Why The Weeknd & Dua Lipa Sound Like The 80s
When producing videos, there’s no doubt that timely and newsworthy content thrives. Equally, evergreen stories are just as important — covering stories that have a longer shelf life. The best of both worlds is when a video ticks both, engaging fans from the start and continuing the conversation to this day.
That’s the outlook I took with uncovering the story behind The Weeknd & Dua Lipa’s sound. I took a deep dive into the reoccurring trend in the history of 80s pop and the current landscape, examined its effect on pop culture today, consulted music experts and depicted a visually-engaging in-depth story.
This video approach was a refreshed approach for Genius News, defining how longer form content can exist within this series and creating a unique blueprint that sparked a new style of music journalism for the team.
Produced, Written & Edited by Joe Ali